Inland Northwest Brewfest
The Inland Nortwest Brewfest is an annual event that draws beer enthusiasts from miles around to try new microbrews and vote for their favorates. This poster pays homage to the fun and the lightheartedness of the event, while still communicating the main information.
These letterforms took a total of 18 drafts to get just right to my liking. The branding for this is fairly universal, and works on anything from a stamp to a botte, one of the strongest aspects of the piece. The bright colors also bring life to the event.