CRAFT BRANDING
Imperial Brewing Company
There are a number of learning curves involved in getting this task done to the best of a young designer’s ability.This task required picking your animal, using tracing paper on a real image to identify necessary lines, and then filling in the shapes, and turning that animal into a brand. 

The following is both the process and the result. The first step was to use tracing paper on an image of the animal photographed, mostly just so you could see what you were getting yourself into stylistically. Then the challenge was on. Students were encouraged to try and find the shapes within the lines, so they could then utilize the pen tool to draw the animal in more of a character form.
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